The Impact of Targeted Advertising Restrictions: From Prime-Time Gambling Spots to Consent-Based Audience Filters
The Impact of Targeted Advertising Restrictions: From Prime-Time Gambling Spots to Consent-Based Audience Filters Advertising effects are hard to estimate because exposure is rarely random; people who see more gambling ads may already gamble more. Policy changes offer rare natural experiments. Grand View Research situates them within a sector it measured at $63 billion in its closing 2023 tally, with growth to $114 billion modelled for 2028, so even modest shifts in advertising rules redirect substantial marketing budgets toward other channels. Regional...
